It was back in June 2018 that eCommerce giant Amazon first signalled it was seriously interested in shaking up the pharmacy market when it bought full service digital pharmacy PillPack for over $US750 million. PillPack specialises in shipping prescription medications directly to patients, managing repeats on their behalf and has also developed an automated system to individually sort and label medications for patients to take by time and date.

PillPack has since run into a bit of trouble in the US following a decision by the country's largest electronic prescription exchange service, Surescripts, to end a data-sharing agreement with a third party that has effectively cut PillPack off from patients' medication history, but it's unlikely Amazon is going to give up. The US is the prime market but Amazon has since cast its eye wider, including to Australia.