HealthEngine found itself in a pretty pickle this week when in another bout of bad PR for the online appointments booking service, it was revealed by the ABC to have been flogging off patient contact details to personal injury compensation firm Slater and Gordon.

Exactly what the reasoning was behind developing “referral partnership pilots” with law firms or private health insurers we don't know, but by week's end, HealthEngine CEO Marcus Tan was apologising and promising to review the company's business model for advertising and referrals.