The New Zealand company behind the Firstcheck skin cancer detection app is opening up its company to shareholders, looking to raise $1.2 million through online equity crowdfunding platform Equitise.

Firstcheck, which allows consumers to take a photo of suspicious moles using smartphone cameras and have it checked remotely by a skin cancer specialist, has already secured $220,000 from angel investment group Enterprise Angels and Kiwi skin health clinic chain Skin Institute.