Prescription exchange service MediSecure has merged with pharmacy software vendor Simple Retail to form a new company that has set its sights on increasing the prominence of electronic transfer of prescriptions (ETP) technology in the eHealth sector, in particular through initiatives such as real-time prescription monitoring (RTPM) and the My Health Record system.

Long considered rightly or wrongly as the general practice side of ETP as opposed to competitor eRx Script Exchange, which dominates the pharmacy end but is also integrated into most general practice software packages, MediSecure also has a new CEO in Jan Wolffram, who took over in November last year following the retirement of the company's founding CEO Phil Shepherd.